COMPETITIVE ADVANTAGE: FLIP THE TORNADO.
I have been mulling over the book, Flip the Funnel, by Joseph Jaffe, since January. I was thrilled and disappointed by the book. The concept thrilled me – flipping the sales funnel and spending your...
View ArticlePrint Media Myopia
In the past week or two, Reed Business Publications dropped their entire construction industry group of magazines and Newsweek, the company, is up for sale. I love to read my books on paper, not...
View Article2011 Is a New Year
I have not added to my blog in months, as I was getting such poor responses. Now, somehow, my writing seems to have clicked in. Thank you for all your hundreds of kind comments– it was pretty...
View ArticleUNDERSTANDING MARKETING IN 2011, PART I
Let’s begin the year with something you would not expect from this blog: a quick discussion of an accounting misnomer. In financial statements, Marketing is considered an expense (‘MARKETING...
View ArticleUNDERSTANDING MARKETING IN 2011, PART II: INSIDE A TORNADO
If you believe – really believe – in marketing, your time has come. If you are skeptical, your time is about to run out. There is a huge growth window of opportunity for your company in 2011,but it...
View ArticleMARKETING IN 2011, PART III: THE MESSAGE
There can only be one marketing message in 2011: Value. The problem is, “value” is a term that has been overused, abused, and bastardized in the past few years. Today, it means nothing without an...
View ArticleHow Marketing Can Help America in 2011
As I have stated over and over in blog after blog, I believe that America’s biggest problem is that the upper 5% owns some 90% of the nation’s wealth. The American way of life is based upon our great...
View ArticleThe American Consumer Market in 2011
The official numbers came from Illinois Representative Jan Schakowski yesterday: the 10% richest Americans own 71% of the nation’s wealth; the lower 90% own 29%. The top 1% owns 34% of the nation’s...
View ArticleTHE CHICKEN OR THE EGG?
In the past two months, I have personally encountered several situations that defy logic. Yet I feel that they are pretty common. In one case, the president of a large kitchen cabinet manufacturer,...
View ArticleTelomeres, computers, customization, and commoditization
You may never have heard of Telomeres, but they are the true Fountain of Youth. In your DNA, they are the section at the very end of every chromosone. They create an enzyme that allows cells to...
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